SEXISM:
Discrimination or devaluation based on a persons sex.
Sexism is everywhere it may be subtle or it could be obvious. Often times the media will sneak sexism in there advertisements so that they will appeal to a certain group or gender. Magazines, tabloids, newspapers, etc. sometimes sneak sexism into their articles trying to talk people into believing what they are saying, an example of this would be in perhaps a political advertisement or article they could use sexism to sway your opinion of a candidate.